Sanlam #ProudMoments Initiative: Celebrating Milestones of Success

The world of insurance is not just about policies and claims; it is about memorable accomplishments and celebrating significant milestones for both businesses and individuals. Sanlam Nigeria, one of Nigeria’s leading insurance companies, believes in celebrating individuals’ confident milestones and successes while advocating worthwhile protection for same.

For Sanlam Nigeria, every single accomplishment, large or small, is worth celebrating. It is a movement that recognizes and appreciates individuals and organizations that have gone above and beyond to achieve their goals and make a positive impact in their communities.
The campaign, with visuals shot in location in Nigeria, centers on the need to protect the things that matter through insurance. It advocates resilience and grit as critical ingredients required to achieve success. The creative delivery highlights a clear theme around celebrating genuine success whether personal, professional or organizational while emphasizing the need to put in place adequate protection for same.   

This campaign aims to recognize entrepreneurs who have worked hard, are achieving their dreams, and are committed to building a better future for themselves and their communities. In this case, Sanlam Nigeria celebrated Kelechi Yibo-Koko, the CEO of Yellow Sisi Natural Hair Lounge, who has pushed the boundaries of traditional African hairstyles and practices to fit into the lifestyle of modern career women in contemporary Africa.
Kelechi's success is a testament to the idea that with hard work and dedication, anything is possible. Her story is an inspiration to many, and her achievements are a clear reflection of hard work and dedication. As a company that values and recognizes the accomplishments of entrepreneurs like Kelechi, Sanlam Nigeria is celebrating her success.

Sanlam is committed to celebrating individuals’ proud moments while also protecting them. The insurance giant believes that with the right support and resources, everyone can achieve their dreams and contribute to building a better future. From entrepreneurs who have started their businesses from scratch to students who have overcome countless challenges to complete their studies, the "Proud Moment with Sanlam" campaign celebrates all achievements and sets out to inspire others to keep striving for success.
Sanlam Nigeria aims to and will continue to focus on celebrating, supporting, and protecting individuals’ achievements and successes, connecting its drive to creating an environment that appreciates lasting impact and legacy through insurance.

About Sanlam Nigeria
Sanlam Nigeria, formerly FBN Insurance, comprising Sanlam Life Insurance Nigeria Limited and Sanlam General Limited, is Nigeria’s fastest growing insurance company with multiple awards and recognitions including 4-time World Finance Life Insurance Company of the year among others. With presence in over 66 locations, the brand is easily one of the most retail-driven insurer in Nigeria boasting a sales force of over 3000 sales champions and a strong user-friendly technological support to ensure on-the-spot policy uptake.

Sanlam Nigeria is a member of the Sanlam Pan Africa (SPA), a truly pan-African brand with a rich history and heritage founded in 1918 as a life insurance company. Headquartered in South Africa, the brand has grown to become Africa’s largest non-banking financial services group, with a strong presence in 33 countries on the African continent including Nigeria, and a niche presence in India, Malaysia, the United Kingdom and Australia. Indeed, Sanlam operates in 8 out of the 10 largest economies in Africa, with over 154,000 employees globally, delivering superior value to customers, shareholders and the broader society